Gen Z is currently emerging as the newest generation of potential buyers and the majority of them are connecting with Realtors and researching properties primarily through various social media platforms. Gen Z’s preference for using social media to navigate the home-buying process means Realtors will need to enhance their online presence to engage effectively with this new wave of buyers.
According to a study by Morning Consult, 80% of Gen Zers spend their time on YouTube, 75% on Instagram and around 60% on TikTok. This data underscores that the majority of Gen Z is relying on social media as their main form of information.
With Gen Z’s extensive social media usage, it’s now essential that Realtors establish a strong online presence because this generation is transforming the traditional home-buying process. Creating a robust brand and a compelling social media presence is crucial in targeting this specific generation of homebuyers and connecting with other professionals within the industry. Social media platforms are not only for sharing information, but they can also be powerful tools for showcasing homes, providing virtual tours, engaging with potential buyers and informing them at the same time.
Leveraging social media can help Realtors showcase their expertise and build an even more extensive network, enhance their visibility overall and ultimately boost their business. By being consistent on social media, posting valuable content, interacting with followers and staying up to date with trends, Realtors will be able to reach Gen Z and influence them further.
Overall, the rise of Gen Z as homebuyers presents an exciting opportunity for Realtors. By prioritizing social media strategy, Realtors will be able to stay ahead in a competitive market.
Kyrsten Eller is the communications coordinator at Greater Nashville REALTORS®.
