What Makes REALTORS Experts?

All real estate agents are required to have continuing education after they are licensed, and they can take additional courses to increase their knowledge. So, what sets a REALTOR apart when it comes to education and specialized services?

Greater Nashville Realtors, through our Professional Development Committee, chaired by Kevin Wilson, offers hundreds of classes at our education center each year to help Realtors develop expertise in working with buyers and sellers of homes and property.

Realtors cannot only meet their continuing education and Code of Ethics requirements, but they can also focus on specialties to help meet the specific needs of their clients. Green/energy-efficient homes, short sales, luxury homes, military relocation, working with divorce and estate clients, land, commercial, global clients, resort and second homes, home staging, and senior clients are just a few of the options. There are many more.

Along with specialized education and certifications, there are training programs and societies that require membership after completion of a series of courses and proficiency. Designations that show a Realtor has completed training in specific areas include many, but the most commonly attained for residential Realtors are the REBAC (Real Estate Buyer’s Agent Council), CRS (Certified Residential Specialist), and CIPS (Certified International Property Specialist.) One example of a specific land designation is ALC (Accredited Land Consultant.)

For commercial practitioners, there are excellent programs that cover investment property and evaluation like CCIM (Certified Commercial Investment Member) and property management CPM (Certified Property Manager.) Our Commercial Committee, led this year by Waddell Wright, focuses specifically on programs and tools for our commercial members.

In addition to continuing education, Code of Ethics, and specialized certifications, Realtors can also attend forums and panels on local topics like the sidewalk bill or short-term rentals, brokerage training and meetings, legal and lending practices, and cybersecurity. Tours are presented to visit affordable housing or luxury home neighborhoods or condominiums. Many residential Realtors work to develop neighborhood expertise and relocation resources.

You’ll find a variety of Realtors focused on niches to meet the specific needs of their clients. What makes a Realtor an expert? Their commitment to improving their knowledge in their focused niche or neighborhood, and their continued efforts to expand their expertise to meet the specific needs of their clients, whether land, commercial or residential. Realtors are much more than houses!

Sher Powers is president of Greater Nashville REALTORS®. A REALTOR® is a member of the National Association of REALTORS® who subscribes to its strict code of ethics. Contact her at 615-430-6861 or spowers@realtracs.com

The RealDeal Column is published every Sunday in the Tennessean.